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The Doodle Revolution: Unlock the Power to Think Differently Hardcover – January 9, 2014

by Sunni Brown (Author)

275 ratings

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A fearless guide to awakening your mind using simple visual language. What do Einstein, Edison, Richard Feynman, Henry Ford, and JFK have in common? Like virtually all heavy-hitting thinkers, they looked beyond just words and numbers to get intellectual and creative insights. They actively applied a deceptively simple tool to think both smarter and faster: the doodle. And so can the rest of us-zero artistic talent required. Visual thinking expert Sunni Brown has created The Doodle Revolution as a kick-starter guide for igniting and applying simple visual language to any challenge. The instinctive and universal act of doodling need only be unleashed in order to innovate, solve problems, and elevate cognitive performance instantly.

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“In The Doodle Revolution, Sunni Brown opens our minds to the idea that we naturally possess a simple, overlooked skill of great value: the ability to doodle. It's a rare gift to be taught such a rewarding truth in so joyful and light-hearted a manner. Sunni is a creative light and an inspiring mentor.”
—Chris Anderson, TED Curator

"Why do we insist on representing our world using 26 letters rather than an infinity of pictures? Sunni Brown shows us how to doodle our way to better thinking. Her book will have you drawing insights on the page, not just in the margins."
—Dan Heath, co-author of Decisive, Made to Stick, and Switch

"Contrary to popular opinion, doodling is a serious endeavor. As Brown shows in this smart and accessible book, applying visual language allows you to see new dimensions of a problem -- and at times, new aspects of yourself. So get out your writing sticks and prepare to doodle!"
—Daniel H. Pink, author of To Sell is Human and Drive

“The future is filled with an ever-growing density of information, so visual literacy—the ability to think and communicate using visual language—will become an essential skill. Thankfully, The Doodle Revolution gives all of us the ability to take the leap.”
—Jane McGonigal, author of Reality Is Broken

"Doodles come straight from the Unconscious. That's partly why they work. Sunni did a beautiful job of shining a light on visual language."
—Steven Pressfield, author of The War of Art and The Legend of Bagger Vance

“There’s a reason why so many innovative companies use Sunni’s techniques for visual literacy, and it’s not just because they want to have fun. These methods offer consistently better thinking, and in the process deliver happiness as well.”

—Tony Hsieh, Zappos.com CEO and author of Delivering Happiness

“Doodling is not just a nervous habit. It nudges the mind to discover different angles and hidden connections. In the long run—and especially around new media—expressing oneself in raw text might not stand up in the face of artistic, spatial, and emotive text. Sunni has found a way to validate and systematize a new language that enables thinking on a whole new level.”
—Robert McKee, author of Story

“Both practical and inspiring, Brown’s book reminds readers of the revolutionary power o simplicity in an information-overloaded world. A gold mine for readers interested in learning more about the benefits of increased visual literacy.”
—Kirkus
"Brown's defense of the doodle is convincing . . . this creative, fun book will definitely help you get your doodle on."
-SUCCESS magazine

About the Author

Sunni Brown was named one of the 100 Most Creative People in Business and one of the 10 Most Creative People on Twitter by Fast Company. She is a consultant, an international speaker, the coauthor of Gamestorming, and the leader of a global campaign for visual literacy. Her TED Talk on doodling has drawn more than a million views on TED.com. She lives in Austin, Texas, with her husband, Mr. Pepper Pants, and her dog, Mr. Simon.

Product details

ASIN ‏ : ‎ 1591845882
Publisher ‏ : ‎ Portfolio
Publication date ‏ : ‎ January 9, 2014
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
Print length ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 9781591845881
ISBN-13 ‏ : ‎ 978-1591845881
Item Weight ‏ : ‎ 1.25 pounds
Dimensions ‏ : ‎ 8.33 x 0.88 x 8.33 inches

Best Sellers Rank: #343,509 in Books (See Top 100 in Books)
- #255 in Running Meetings & Presentations (Books)
- #652 in Creativity (Books)
- #1,019 in Communication Skills

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275 ratings

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Sunni Brown

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Sunni (Sun) Brown is a social entrepreneur, acclaimed author, keynote speaker, Internal Family Systems Experiential Facilitator, Deep Self Designer®, and former Innovator-in-Residence at MURAL.

You can find her writing and teaching at her Substack community @ Nothing in the Way.

She’s the founder of creative consultancy Sunni Brown Ink and more recently founded the Center for Deep Self Design. She was named one of the “100 Most Creative People in Business” and one of the “10 Most Creative People on Twitter” by Fast Company. Her TED talk has drawn over 1.6 million views and her work on visual thinking has been featured in every major U.S. publication including The New York Times, The New York Post, The Wall Street Journal, Time Magazine, WIRED, and Entrepreneur, as well as being featured twice on CBS Sunday Morning and on The TODAY Show.

Sun’s two globally-beloved books—Gamestorming: A Playbook for Innovators, Rulebreakers and Changemakers, and The Doodle Revolution: Unlock the Power to Think Differently—have been translated into 25 languages and counting. She is widely credited with the rise of visual thinking as a tool for deeper inquiry.

As a facilitator, Sun and her team have designed and led hundreds of group experiences in diverse industries, and the Center for Deep Self Design reflects her evolution after 18 years of interactive, facilitative work.

Like many on the contemplative path, Sun began her investigation of inner science in 2007 after a series of personal crises catalyzed a personal and spiritual awakening. Sun has trained for thousands of hours in za-zen and continues to be a devout student of the American Zen tradition (an innovative branch of Sōtō that integrates Western psychology). She is also the highest-level practitioner of a revolutionary, evidence-based therapy called Internal Family Systems, developed by one of her mentors, Dr. Richard Schwartz. She has trained for 18 years (the path is ongoing) with two revered teachers, Dr. Margaret Syverson, Sōtō Zen Priest with Dharma Transmission and Dr. Flint Sparks, Sōtō Zen Priest and former Clinical Psychologist.

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Customers find the book insightful, with one noting it helps understand complex material, and appreciate how it helps unlock visual imagination. Moreover, the book receives positive feedback for its approach to doodling, explaining how it helps organize and retain information, and customers enjoy reading it. However, the writing style receives mixed reactions, with one customer describing it as wordy.

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Information quality Creativity Doodling Enjoyment Wordiness

24 customers mention "Information quality"24 positive0 negative

Customers find the book insightful, with one mentioning it helps understand complex material, while another notes it serves as a go-to resource on visual thinking tools.

"...because it’s yellow, but also because it contains fantastic, important information that will make your brain grow larger than that of a sperm..." Read more

"...The books explains how the process of doodling helps a person better understand complex material as the material is being presented." Read more

"...innovation, I personally believe it will become the go-to resource on visual thinking tools for the 21st century business leader...." Read more

"...of creativity into your notebooks and meetings then this is a great resource to teach you how to do just that...." Read more

18 customers mention "Creativity"18 positive0 negative

Customers appreciate the book's creative approach, noting it helps unlock visual imagination and serves as a tool for mindful innovation.

"...The Doodle Revolution book itself designed as a tool for mindful innovation, I personally believe it will become the go-to resource on visual..." Read more

"...A delight for every educator, creative seeker, and design-minded person -- and a great resource to keep on your desk and consult as needed...." Read more

"...giving the practice of doodling its rightful place as a powerful catalyst for innovation, problem-solving, communicating, and leading...." Read more

"Not only did this book help me unlock my visual imagination, but it was witty and fun, as though the writer and all her charm were sitting next to me..." Read more

15 customers mention "Doodling"11 positive4 negative

Customers appreciate the book's focus on doodling, noting that it helps organize and retain information. One customer mentions it provides a crash course in drawing, while another describes it as a must-read for doodlers.

"...Don't be fooled. This is a carefully hidden book about drawing for business people that believe they can't draw and don't want to even mess with it...." Read more

"...The second half is basically a crash course in drawing, going over tools such as shapes, lines, shading, etc...." Read more

"...I always knew I was right and this book confirms my hunch about doodling...." Read more

"...while explaining the importance of doodling, but alas no doodling allowed in the doodle book. Or at least no open space to facilitate it really...." Read more

9 customers mention "Enjoyment"9 positive0 negative

Customers find the book entertaining and engaging, with one mentioning its fun animations and photos.

"...with powerful ideas, instructive and colorful exercises and fun animations...." Read more

"...clearly shows that Brown knows how to organize information in an entertaining, friendly way...." Read more

"...this book help me unlock my visual imagination, but it was witty and fun, as though the writer and all her charm were sitting next to me, helping me..." Read more

"It is a bit wordy; that said, it is an entertaining look at doodling and has a number of practical exercises." Read more

6 customers mention "Wordiness"0 positive6 negative

Customers find the book wordy and difficult to read, with one customer noting that the typography is generic Helvetica and another mentioning that there's too much chatter for a visual format.

"...The book itself with all of the content is hard to read when the doodles and certain section pages are not in color." Read more

"It is a bit wordy; that said, it is an entertaining look at doodling and has a number of practical exercises." Read more

"...It's not even a pretty book! The typography is a generic Helvetica in a canned "splain-a-tory" format (think Books for Dummies) with chaotic..." Read more

"interesting but not too thorough; one needs to followed up with additional practical activities" Read more

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Robert P.
Condition was great
Reviewed in the United States on April 6, 2025
Format: HardcoverVerified Purchase

The condition of the book was better than advertized. The book came in excellent condition.
I would order another book from them without hesitation

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Michele Molitor
Every artist and wanna be artist needs to read this!
Reviewed in the United States on June 9, 2024
Format: PaperbackVerified Purchase
I Love Sunni Brown, her work and her message.
So encouraging to those of us who have an inner artist longing to come out and be expressed. Her book gives full permission to allow you creativity come out in ways to expand all your other skills, talents and thinking.
I highly recommend all of her work!

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Laura
Viva la Doodle Revolution!
Reviewed in the United States on January 19, 2014
Format: HardcoverVerified Purchase
Sunni Brown’s new book “The Doodle Revolution” is not only amazing because it’s yellow, but also because it contains fantastic, important information that will make your brain grow larger than that of a sperm whale’s.

I had the pleasure of attending one of Sunni Brown’s book signings. It was an interactive event where, under Sunni’s direction and support, we participated in doodling exercises. I’m not exaggerating when I tell you it was an epiphany moment for me! I believe the value of this book resides in the concept that doodling is as natural as speaking, native to all humans, and nurturing to our creative voices.

With this in mind, the advice that Sunni gives her readers to organize their doodles in coherent ways makes it a tremendous resource for individuals and companies, and schools as well. Anyone looking for ways to tie together, connect and share ideas or independent thoughts will benefit. And it’s a great tool for deeper understanding and retaining information in our overloaded lives.

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2 people found this helpful

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Martin Gonzalez, PhD
An Excellent Book
Reviewed in the United States on February 14, 2014
Format: HardcoverVerified Purchase
Interesting book for someone who either enjoys doodling or would like to start. The books explains how the process of doodling helps a person better understand complex material as the material is being presented.

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bmont
I CAN DRAW!
Reviewed in the United States on February 28, 2014
Format: HardcoverVerified Purchase
This was a book I would normally not buy if I was browsing in a book store. However, I saw the author on the Sunday Morning show and she intrigued me. It is a solid three stars and those of you with "presentations on white boards" job responsibilities would probably rate it much higher.

The best thing about this book was that I can now draw a stick man far better than I ever thought I could. I love that. Anyone like me who says "I can't draw" should read this book. But wait a minute! This book isn't about "drawing" is it? It is about doodling. It says so on the cover!! Don't be fooled. This is a carefully hidden book about drawing for business people that believe they can't draw and don't want to even mess with it. Very clever Sunni.

When I watched some of the examples on the show I was convinced they were art and I was right. Those things should not be called doodles. I guess if you are embarrassed to say your an artist for some reason then calling what you do doodling may give you some comfort or hide you from real art critics.

Start your own revolution.

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9 people found this helpful

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Kelly Kingman-Joslyn
Essential reading for the 21st Century
Reviewed in the United States on January 11, 2014
Format: HardcoverVerified Purchase
This is the comprehensive toolkit for anyone who wants to unlock creativity, innovative thinking — either for themselves or their teams.

Visual thinking is going to play an increasingly critical role in how we work in an increasingly complex and information-overloaded world — I just saw a stat that business data is now expected to double every two years. Visual literacy and visual problem solving are also going to be huge players in more effective training, development and education.

The Doodle Revolution book itself designed as a tool for mindful innovation, I personally believe it will become the go-to resource on visual thinking tools for the 21st century business leader.

Sunni Brown is a welcome voice, busting the myth that doodling and visual tools are distracting or "only for artists" with the reality that anyone can use them and they are proven to increase engagement, retention and collaborative problem solving.

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4 people found this helpful

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Kylie D.
Better than I anticipated it would be
Reviewed in the United States on May 23, 2014
Format: HardcoverVerified Purchase
I admit that I have been a fan of Sunni's since her TED Talk (Doodlers, Unite!) and I've been waiting for the release of this eagerly. It might have taken a little while to finish properly, I skim read through the first day I received it, and do all of the activities as well - but it was well worth the wait.

For anyone who enjoys more visual note taking, this book is a great resource for understanding what is going on and to introduce you to another level of adding visualisation into your notes. And if you have seen some of the incredible visual notes on the internet and want to learn how you can bring that level of creativity into your notebooks and meetings then this is a great resource to teach you how to do just that.

Thanks for the fantastic resource Sunni

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3 people found this helpful

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Buddha Woody
A Manifesto in the Art of Creative Thinking, Learning and Focused Problem-Solving.
Reviewed in the United States on January 20, 2014
Format: HardcoverVerified Purchase
The book is an inspiring innovation and learning toolkit designed to ignite the mind. Immensely helpful for anyone seeking growth, creative chops and competitive advantage in the business and education worlds. It's a secret weapon!

Each page explodes with powerful ideas, instructive and colorful exercises and fun animations. A delight for every educator, creative seeker, and design-minded person -- and a great resource to keep on your desk and consult as needed. It will be hugely beneficial for teachers and parents looking to improve student focus and fun in the classroom; great for college grads entering the workforce; massively helpful for entrepreneurs working through their business problems and product/idea models, and a winner for people looking to climb the corporate ladder. It's a full-brainer read and a no-brainer, must-have book on your shelf.

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laCazaCuentos
Perfecto para iniciarse en el pensamiento visual.
Reviewed in Spain on August 4, 2015
Format: PaperbackVerified Purchase

Un libro muy ameno, fácil de seguir, con muchos ejemplos, didáctico y, por supuesto, muy visual! Recomendable para todos aquellos interesados en adquirir competencias visuales que poder utilizar en los estudios, dinámicas de grupo o respaldar resúmenes visuales que nos ayuden a profundizar en nuestras ideas.

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Savithri
Still reading it. But so far it's informative colorful ...
Reviewed in India on August 6, 2017
Format: HardcoverVerified Purchase
Still reading it. But so far it's informative colorful and inspiring. I'm raring to get in touch with u used parts of my brain and become visually literate!

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Michaela Jacobs
Wertvoller Inhalt!
Reviewed in Germany on October 20, 2024
Format: PaperbackVerified Purchase
Dieses Buch vermittelt glaubwürdig und überzeugend, dass alle Menschen zeichnen können! Auch (oder gerade) die, wo Lehrer:innen anderes behauptet haben.

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Cliente Amazon
Livro ótimo sobre facilitação gráfica!
Reviewed in Brazil on July 25, 2017
Format: PaperbackVerified Purchase
Passo a passo pra entender sobre esse universo, edição linda, super visual, leve e engraçado de ler. Recomendo muito! :)

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C. Cabral
A Fun Well Written Book that provides Step-By-Step Instructions
Reviewed in Canada on June 4, 2015
Format: HardcoverVerified Purchase
An excellent introductory guide for those new to Doodling...like myself. Sunni Brown gives you easy-to-follow instructions on how to doodle (like the Visual Alphabet and the 12 Devices). She even includes step-by-step Doodle Instructions on how to run various meetings (such as planning meetings, decision-making meetings). It's well written and a fun read. Make sure you have a pen or pencil ready to doodle as you read!

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The Doodle Revolution: Unlock the Power to Think Differently Hardcover – January 9, 2014

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5.0 out of 5 stars Perfecto para iniciarse en el pensamiento visual.

5.0 out of 5 stars Still reading it. But so far it's informative colorful ...

5.0 out of 5 stars Wertvoller Inhalt!

5.0 out of 5 stars Livro ótimo sobre facilitação gráfica!

5.0 out of 5 stars A Fun Well Written Book that provides Step-By-Step Instructions

Perfecto para iniciarse en el pensamiento visual.

Still reading it. But so far it's informative colorful ...

Wertvoller Inhalt!

Livro ótimo sobre facilitação gráfica!

A Fun Well Written Book that provides Step-By-Step Instructions